Social media is part of our society, whether we like it or not. We can avoid it, but it won’t go away. We live in a time where social networks and digital tools are not just communication channels, but spaces for connection, activism, and transformation. Especially for young people, social media is part of their everyday reality. It’s hard to imagine daily life without it now. But… are they inherently bad?

We don’t think so.

We believe they are a powerful way to connect with young people, and if we use them right, they can help us build more empathetic, compassionate relationships. For organizations working with youth, learning to navigate this digital world is no longer optional: it’s essential.

Beyond Likes was created to support NGOs, youth associations, and institutions through this process. This manual is one of its key outcomes: a practical guide offering tools, strategies, and real-world examples to help organizations improve their digital communication, internal management, and their ability to truly connect with young people online.

And yes, we know the digital world spins fast. Some of the advice in this guide might be outdated soon. But for now, we hope you find it useful, and that it helps you see social media as an opportunity, not a barrier, for genuine connection.

The manual has been developed with the support of the Erasmus+ Programme of the European Union.