Toolkit

Analyzing Qualitative Data

2003
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Analyzing Qualitative Data

3 years ago 3 years ago Published by
This toolkit was developed by Ellen Taylor-Powell and Marcus Renner at Program Development and Evaluation, University of Wisconsin-Madison Division of Extension (formerly University of Wisconsin-Extension).

HERE’S HOW THE AUTHORS DESCRIBE THIS TOOLKIT:

Qualitative data consist of words and observa­tions, not numbers. As with all data, analysis and interpretation are required to bring order and understanding. This requires creativity, discipline and a systematic approach. There is no single or best way.

Your process will depend on:

  • the questions you want to answer,
  • the needs of those who will use the informa­tion, and
  • your resources.

This guide outlines a basic approach for analyzing and interpreting narrative data — often referred to as content analysis — that you can adapt to your own extension evaluations.

Taylor-Powell, E., & Renner, M. (2003). Analyzing Qualitative Data. Program Development and Evaluation, University of Wisconsin-Madison Division of Extension. https://cdn.shopify.com/s/files/1/0145/8808/4272/files/G3658-12.pdf
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