This video was produced by Future of StoryTelling.

HERE’S HOW THE CREATORS DESCRIBE THIS VIDEO:

Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful – more memorable, more impactful, and more personal – than statistics alone.

When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.