Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)1 year ago 1 year ago
This video was produced by Future of StoryTelling.
HERE’S HOW THE CREATORS DESCRIBE THIS VIDEO:
Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful – more memorable, more impactful, and more personal – than statistics alone.
When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.
Future of Storytelling. (2013, September 14). Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013) [Video]. YouTube. https://www.youtube.com/watch?v=AL-PAzrpqUQ/
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