Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)

This video was produced by Future of StoryTelling.

HERE’S HOW THE CREATORS DESCRIBE THIS VIDEO:

Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful – more memorable, more impactful, and more personal – than statistics alone.

When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.

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