This report was published by Samara Canada.

HERE’S HOW THE AUTHORS DESCRIBE THIS REPORT:

The 2015 election reversed a 20-year decline in voter turnout, bringing overall voter turnout from 61% in 2011 up to a surprising 68%, which is a sizable change in voting behaviour, rarely seen in federal elections. While all cohorts saw an increase in turnout, the 18 to 29 age group saw the biggest change, from 42% in 2011 to 57% in 2015.

Using original data collected by Samara in the days following the 2015 election and comparing three age groups’18 to 29; 30 to 55; 56 and over’this report explores how Canadians of different generations experienced the election.

The report examines how different generations discussed politics and influenced each other to get involved, and considers how different generations were contacted by politicians, including through what channels’traditional or digital’and the contents of those discussions.